Challenge


Hexagon is one of the worlds leading technology companies, empowering an autonomous, sustainable future. One of their division is focussed on the mining industry. They have a large and ever expanding product suite. But most clients only know Hexagon’s product(s) in their own pillar of the mining process. How can we get customers (current and potential) to understand the benefits of Hexagon’s USP, a connected suite of solutions across the whole mine?

INSIGHT

Hexagon’s products are highly technical and engineered for each specific step of the process. Selling a cross process solution, our target audience of managers and C-suit lacks the experience to truly understand each individual product.

SOLUTION

A digital experience consisting of 35+ separate stations where customers can explore an open pit and underground mine in full animated 3D. The journeys are structured around the mining production process, a process familiar to the viewer to ease navigation. The cross pillar journeys show how data is passed on and improves the process as a whole, rather than just individual pain point.

The experience consists of lateral and vertical journeys. The first ones are aimed at the top of the funnel and allow C-suit and other non-expert decision makers to grasp key benefits, while the vertical journeys allows experts and implementors to explore more detail and support the bottom end of the purchase funnel.

The experience delivered $42 million in new opportunities in the first 6 months after launch.

We used visual story telling through out the experience to communicate the benefit of complex tools in a glance.

Our client, Jose Sanchez, giving a guided tour of the Life-Of-Mine Experience on a trade fair.